With AI filters, most emails never get the attention they deserve. Your subscribers scroll past friendly subject lines, clever phrases, or “nice” copy—and your open rates suffer. If you want to get noticed, you need to stop being subtle.

Stop Writing Like a Poet

Friendly, artsy, or clever subject lines may feel good, but they don’t command attention. Instead, make your emails sound official. Words like CONFIRMATION or ACCESS CODE INSIDE do more than look important—they tell AI inbox filters, “This is urgent.”

When emails appear important:

• They are more likely to land in Priority Mail instead of Promotions.
• Humans perceive them as urgent and unavoidable.
• Open rates increase—studies show that using “official” phrasing can improve open rates by up to 20–25%compared to generic subject lines.

Examples of Effective Subject Lines

• CONFIRMATION: Your Appointment is Scheduled
• ACCESS CODE INSIDE: Complete Your Registration
• ACTION REQUIRED: Verify Your Account Now
• CONFIRMATION: Your Order Has Been Shipped

Why “Official” Words Work

AI-driven email systems are trained to prioritize messages that look urgent or important. Using official-sounding words:

• Signals importance to algorithms ✅
• Makes humans more likely to open it ✅
• Boosts email engagement without feeling pushy ✅

Quick Tips for Success

• Keep subject lines clear and concise.
• Avoid overly “salesy” or clickbait words—they can hurt deliverability.
• Test variations with A/B testing to see what resonates best with your audience.

Make Your Emails Unignorable

Once your message lands in Priority Mail, your subscribers are much more likely to open it. It feels urgent, official, and unavoidable—exactly the reaction you want.

So, stop sounding like a friendly neighbor. Start sounding like airport security, and watch your email open rates soar.

Ready to see results? Update your next email subject line with official-sounding phrasing, track your open rates, and refine your approach. Your audience—and your analytics dashboard—will thank you.

Let’s Create Content that Sells!